Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

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Some of the contemporary examples and references are a bit dated such as the “click-whirr” of tape playersbut the information is fascinating and useful.

This book will strike chords deep in the hearts and psyches of all of us. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. Published December 26th by HarperBusiness first published January 1st If you and 3 of you friends go to a street corner and do the same thing, passers by will be far more likely to look up to see what “everyone” is looking at. So I thought Ed.roberrt know much of what was in this book already.

Robert Cialdini is a professor at Arizona State University and, at least once upon a time, a self-described sucker for buying things he doesn’t really want.

Information from a recognized authority can provide us a valuable shortcut for deciding how to act in a situation. Read more Read less. At the top of his list was this book, which was a really fascinating and enlightening read. What made me about apoplectic is that his fifth edition continues his inaccurate presentation of the Catherine Genovese cialdinii despite that it has been wid It’s sometimes insightful but it seems to be written for a “young adult” reader and it seems to pander to the audience.


Never before did I recommend a book to so many.

Feb 27, John rated it it was amazing Shelves: If you’re pretty self aware or have contemplated how difference in you behavior can affect that of others then you’re going to just find most of the things in these books to be obvious.

Amazon Music Stream millions of songs. Just call them “influencers” or something less vomit-inducing, buddy. Pretty soon, they’d have essays on the subject which appeared damaging to the USA, and made the prisoners look brainwashed.

The principle applies especially to the way we decide what constitutes correct behavior. It’s hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy. He also explained how we can recognize and avoid complying. The people who signed the petition were far more likely to allow the billboard. The book had me in the first chapter.

Influence: The Psychology of Persuasion

In a nutshell, we are less likely to be duped by some technique if we separate the idea being pushed from all of the other trappings. Other editions – View all Influence rev: To ask other readers questions about Influenceplease sign up. Psychology and consumer behavior is incredibility fascinating to me. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.

Influence: The Psychology of Persuasion by Robert B. Cialdini

I read recently that if you trace the locations by location-aware cell phones of a small population in an American city over a 6-month period, on average, the movement collapses into standard predator patterns. In unhealthy churches, a significant part of the training that leaders receive is about how to be liked, and being likable is an important trait looked for in prospective leaders.


This simple rule is used in hundreds of ways by total strangers to get us to comply with their requests. It is a great book but as I think Influence may be one of the best books ever written I can’t put it in the same category.

I guess I shouldn’t be surprised that such a popular book is so loaded with conventional wisdom and random assumptions presented as quasi-scientific. Jun 19, Jeanne rated it really liked it Shelves: View all 10 comments.

Scott Adams had a list of books he recommended on the science of persuasion. Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. I don’t think I need to be hyper-vigilant at all time Basically an interesting book. And yet this was a nice little framework, and to me, there would have certainly been less fun ways to pass time than listening to this book.

Scarcity – By making something scarce, people want it more, and even like it more. What the situation does is that it appeals to our conscious mind with a red-flag-signal. There are countless examples of thhe choices being swayed by his or her peers.

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