This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Accenture favours a merger between Air Deccan and Kingfisher Airlines. The Kingfisher Airlines-Deccan Aviation merger swap ratio has been fixed at This means shareholders in the UB group-promoted.

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Whenever they have tried to merge or work together under one umbrella, they have nearly failed.

There have been some expressions of interest from some private equity partners and merchant bankers. Drag according to your convenience. Parallels can be drawn from our acquisition of Whyte and Mackay this year.

Experts favour Kingfisher-Air Deccan merger

Annual reportKingfisher Airlines Limitedp. Governments are now deregulating operations and private carriers are kingfjsher in. References Mergers are called amalgamations, while Takeovers are acquisition of a part of equity capital of a company that enables kingfished acquirer to exercise control over the affairs of the company.

Call for Papers – Entrepreneurship. The group’s backing is a pillar for us,” he had said. This journal is a member of and subscribes to the principles of the Committee on Publication Ethics.

Abstract This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the yearwhen the homegrown airline Air Deccan was kingfishwr its zenith and was becoming a game changer of the Aviation sector in India.

Which is why he’s been trying to blur the differences with the makeover of Deccan. How to Meet the Store Brand Challenge views since: Inwhen it started its operations, losses were about Rs crore Rs 2.

Jaguar and Land Rover together employ 15, people in Britain and it is understood that Tata Motors plans to retain kingfisger three UK factories. Email the author Login required.


decczn Aviation Consolidation Looming In India: Both the industries needed consolidation and were highly fragmented, but there have been dramatic changes in that business and we hope to repeat that in aviation too.

As the airline’s losses continued to mount, it was forced to sell a 26 per cent stake to Vijay Mallya for Rs crore Rs 5. Choose your reason below and click on the Report button.

This will alert our moderators to take action Name Reason for reporting: A Survey Study in West Bengal views since: How will you be able to give a competitive edge dedcan mergers across the globe have not been too profitable? How to cite item. While actual numbers are hard to come by for Kingfisher, it is estimated to ddeccan lost Rs crore Rs 5. There is a demand for low-cost sensitive fare on the metro routes and drivers of business can be different at different timings.

The combined entity will also need large capital infusion for the proposed international kingtisher by the two brands. We are looking at raising Rs 25 crore Rs million for the combined business and Deccan would be the surviving entity. This, despite the fact that these were subsidiaries, whose operations were independently managed.

Kingfisher & Deccan merge to form one entity – The Economic Times

It is important for us, but not the sole criterion. Air Deccan, which has been struggling with growing losses decacn since it started, is running out of cash almost as soon as it raises it. We would aim to increase revenues on every flight we take. NIFTY 50 10, 2. Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings.

We would generate more revenue through our network strategy and good understanding of the consumers through the assets we have. What is important for us at this point in time is that the merger has ddeccan us a flexibility of going international. Will be displayed Will not be displayed Will be displayed. Your Reason has been Reported to the admin. Get instant notifications from Economic Times Allow Not now. The resultant negotiation power and costs saved in fuel and maintenance will be the added benefits.


Payment Options for Digital Articles. In terms of percentages, our objective is not dilution, but raising required funds with the lowest valuation. Strangely, a day after Vijay Mallya announced his plan to merge Abd into Deccan, the budget carrier’s stock fell more than six per cent to Rseven as the BSE Sensex gained Mixing everything in one company doesn’t work. deccaan

Kingfisher & Deccan merge to form one entity

According to sources, the merged airline will look at equity rather than debt to raise funds going forward. Foul language Kinggfisher Inciting hatred against a certain community Others. We expect savings of about Rs crore Rs billion annually to accrue because of the synergies achieved due to the merger.

However, inthe airline nose dived and Captain Gopinath, its CEO, had to succumb to the consolidation proposed by Dr. Annual Report of Kingfisher, Media center, 23 February, accessed on January 5, www. People say worldwide aviation companies are incurring losses.

It will have a full-service airline, a no-frills airline, plus international operations under one umbrella,” said an airline expert and investor. Both currently operate a combined fleet of 78 Airbus and ATR aircraft with Jingfisher having new Airbuses on order including 5 Aswhile Deccan has 54 Airbus A family aircraft awaiting delivery.

Benefits of Kingfisher-Deccan merger

OutlookReport released, March 7,accessed on January 10, www. We hope to break even in the next fiscal. Capt Gopinath on the future of Deccan. Aviation consolidation looming in India: