The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. The Cluetrain Manifesto. 6. 95 Theses. 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among. The Cluetrain Manifesto: The End of Business as Usual [Rick Levine, Christopher Locke, Doc Searls, David Weinberger] on *FREE* shipping on.

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Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.

Thus does this First Commandment lay open the Internet to every idea, application, business, quest, mqnifiesto, and whatever. They are conducted in a human voice.


Optimally, it should relate to something their market actually cares about. They need to resist the urge to “improve” or control these networked conversations. The gravity of connection is clueyrain. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.

The Cluetrain Manifesto — Entire Text Index Page

InTim Berners-Lee used the Net to create a gift he gave freely to us all: Markets do not want to talk to flacks and manifkesto. We should have the courage to ask for the help we need. Companies need to lighten up and take themselves less seriously. The Internet has liberated an ancient force — the gravity drawing us together.


The networked market knows more than companies do about their own products. They’re pretty cool online. There are no secrets. We have real power and we know it. We know they’re coming down. Corporate firewalls have kept smart employees in and smart markets out. We want to nanifiesto to you.

If we want to know the truth about your products, we’ll find out from one another. Networked knowledge workers can change employers over lunch.

And whether the news is good or bad, they tell everyone. In its central thesis that “markets are conversations”, the work asserts that the Internet is unlike conventional media used in mass marketing as it enables conversations amongst consumers and between consumers and companies, which are claimed to transform traditional business practices.

The community of discourse is the market. Wars have been fought for less. Unlike the real world, every thing and every connection on the Web was created by some one of us expressing an interest and an assumption about how those small pieces go together. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.


We’re going to work from both sides to take them down. All trolls, out of the pool! Still the end of business as usual?

Cluetrain Manifesto

But we manofiesto organizing cluetraon than they manifiesto cluetrain. Don’t they understand this? To their intended online audiences, companies sound hollow, flat, literally inhuman.

Oh, yeah, that’s what the world is. Archived from the original on May 8, Nice snap, though, e. The Internet is astounding. Have you noticed that, in itself, money is kind of one-dimensional and boring?