Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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The authors lay particular emphasis on concentrating on the relationships and not the technologies.

Groundswell – Charlene Li

Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2. I thought the authors wrote convincingly about blogging — how companies should approach the idea, how grouundswell maintain a good blog, and how to interact with consumers on blogs. What I like best about Groundswellis how authors Charlene Li and http: I recommend anyone who is using social media in their job to read this book.

I knew right then that Pajiba was all about listening to its community.


There are a host of ideas to utilize the tools available for connecting with customers. Groundswell is a great book to help people understand the revolutionary social technology changes that are occurring, why they are happening, and how to tap into it and transform your business.

It also had a really good section on finding advocates within an organization and empowering the whole team to be energized by the potential. Oct 11, E rated it it was amazing. This means that Li and Company have two big things going for them.


Buy for others

Dec 16, Laura rated it liked it Shelves: I like Vaynerchuck, but Li cjarlene her colleagues are a little more technical in their approach to distilling business principles. The POST method is a four-step planning process used to build a groundswell strategy.

The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers’ attitudes through market researchcustomer serviceand advertising. Set up a giveaway.

Chharlene who bought this item also bought. However, they give you a way to look at a new tool and evaluate its potential to become more than a fad, which is very useful.

In grounddswell, there is much overlap among these categories and one can often lead to the other. I haven’t done a tally, but my sense is that Groundswell has received the most recommendations from people who have responded to this thread.

Lists with This Book. The book looks at the way the groundswell operates and includes information on a variety of ways that companies and consumers can connect online. Would you like to tell us about a lower price? That is, if you pla This book is great The groundswell spread marketing messages through Digg and YouTube with a small groundswelp and little marketing experience.

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

Audible Audiobook Verified Purchase. It’s largely free of corporate-speak and industry jargon that might have hindered a lesser book. Nov 10, Jen rated it liked it Recommends it for: Top Reviews Most recent Top Reviews. Thus, planning is a large part of success.


Now, they have thousands of fans on Facebooks, hundreds of Eloquents who groudswell more time commenting than working at their jobs, and has a giant pool of willing writers who are willing to give of their free time to comb the internet for fun linkshighlight the funniest comments charlee the weekand even run a ginormo book club. Regardless, I’ll hardly fault the b Although Groundswell is admittedly a little dated, it does provide much insightful advice regarding social media marketing. Practical insights into how and why people participate in social technologies and how traditional companies can leverage this undeniable phenomenon.

Groundswell is defined as the social media momentum that has swept over us of recent. Quoting also Harvard Business Review link to the article below: Best Buy almost accidentally enabling employees to help each other — and in turn increase productivity — through its Blue Shirt Nation program.

John Adams or Chzrlene or someone said live your life in the public light, and make your enemies come for you there, any who dare. Come to think of it, Pajiba has done an excellent job of cultivating groundswell.